This will blow you away, well if you like electronic music funky robots and Pokemon style fighting that is. If any one knows who built this please leave a comment as we'd love to know. I engaged with this brand for far too long, any one that says advertising is dead is an idiot, this is just new advertising at it's very best. I can not get the brand out my head now, it's impressed me that much - I wanna buy the company, I am so impressed with the level of work I am seeing today. I'm gushing now aren't I - Ok I'll stop.
It seems that everyone I speak to has an opinion about the new Apple iPad and I have to say that most of them have been negative, but this is probably as I live in Britain and anything new and exciting is often welcomed by a good dash of cynicism and envious off the cuff comments, as is the British way. But, what is surprising is the real data of opinion on the social web. We took a look under the hood of the Internet to find out what people are really saying about the new devise and it seems that Apple must be doing something right.
In wake of Mr Jobs comments and after showing of the new bit of kit, social media felt a massive influx of iPad related posts, tweets, mashups as Apple endured praise and criticism from all over the world. Here’s a look at the social media buzz surrounding the iPad:
Activity surged on the day Steve Jobs unveiled his precious new product and nearly 400,000 bits of content were generated on the interweb on this day alone!
Will clients become comfortable with fact that you need to create negative and good opinions to start the social media spread?
Lets start with an example. Take the new craze in novelty music videos. We are seeing a raft of big hitting and quite frankly very well produced music and videos receiving in some cases million of youtube views, and generating thousands of iTunes sales. At the same time the creators of the "novelty" viral music videos are building a name for themselves and a loyal online following. The following ensures the next output from the group gets the best chance of success as it can be initially propagated directly at the fan base at virtually no cost.
I would like to talk to the brand that would embrace these trends and either start creating their own styles of viral comedy, or at least wrapping themselves around these new trend setters in some amicable way. I suppose a brand could buy an ad on youtube.com and get placed in an annoying way around the content, but why? Clients could be at the source.
I spoke to the likes of Midnight Beast, and they are already to “managed” to approach with big brand endorsement. They as most new comers do, think that they can sustain a creative product by simply self selling and self promoting, shunning the brand away almost. Good luck to them, but I also think brands have a place in this, and could offer even greater reach to the creators.
I’d like to see brands getting in fast and committing properly to these potential social media stars as they take off. We see them coming, but it's hard to find brands that will move fast enough and commit hard enough, fast enough. Then there is offensive funny content, some brand managers will be put off by the idea of creating any bad opinion. But now I get to my real point - you need some bad opinion to give the good opinions a chance live, for social media is not a place to think about reaching 100% positive opinion. Its more about building a 20% negative opinion to fire and fuel the spread of the 80% positive. 100% anything is not good it's dull, mainstream, and so no one will talk about it. Think Mac and PC.
It’s a balancing act, and you need someone who’s experienced the ying and yang of building and steering Internet opinion
Embedding Facebook Videos in your Blog or Website or other Social Network.
As you can see above it's easy to embed Facebook videos into your blog if you use this code below. Simply copy and paste the code into your blog or webpage and change the xxx in the facebook url to that of your video. You can find out your video's "number" by simply going direct to your video on facebook and looking at the address bar ie. http://www.facebook.com/v/207551029123 the number you want is after the v/ as I said, simply replace the xxx in the code below with that number (ie. 207551029123) in your videos direct url, insert this into your webpage or blog and you are done.
I should stay impartial, toe the company line as the now CEO of Viral Agency Inc. Baahh sod that what fun would that be if I lost my viral sting, so anyway this came up on the VA radar today and I can not resist having a pop at it. What is it ? It’s a very bad version of what others have done very well (see examples below) yet Publicis London, the agency of the said named global network - thought they would join in, but OMG look out epic Fail!! People are now talking about Publicis virally for all the wrong reasons – not the right reasons. If this goes viral (which at will to a degree especially around ad land) it won't be for the right reasons.
Why - well in my humble viral opinion we expect more from those who are supposed to be the “opinion makers”, the “ones in the know” “the trend setter” the big guys, but what the hell happened – it’s painful watching this effort.
Ok so it is all good fun and someone’s heart was in the right the place, but come on guys, you could at least ALL put some effort in before letting this one rip – I reckon the person that made this is a star (hold up you just said its shit) noo, but it’s the rest of the twonks in the office that they needed to get involved that let them down, waggling your head at your desk don't cut it – OK PUBLICIS NOW BE TOLD – listen to the person who had this idea, they was right – if done properly it would work and you’d look good - cool even - , you SHOULD NOW make a new version, apologies for fucking it up, and put this right, make a good one and shut all us side line pundits up, put us in our place – show us your power, COME ON!!! Put this right for gods sake, for our sake, Oh for your sake Mr Publicis, if you don’t you could say this has been an EPIC FAIL!!!
HOW IT SHOULD BE DONE
AND THIS ONE EVEN MADE ME CRY (for the right reasons)
As ever I apologise for my bad grammar, bad spelling the opinions here are mine and mine alone, and for the fact that if it was not for the Interweb an idiot like me would never be heard
