Asa Bailey is known for coining the term ‘viral advertising’ in WIRED magazine in 2004 and for being the go-to viral-guy for a number of the World’s top creative agencies. Asa has created digital campaigns for the likes of General Mills, Diageo, Philips, Sony, Universal Pictures, MTV, and Getty to name a few.

In 2013 Bailey Directed Jackie Chan in a blockbuster style work of branded content for Embraer Executive Jets. One year later Bailey directed a TV campaign for Everest Doors and Windows staring the brands front man Craig Doyle.

In 2015 Bailey wrote and directed his first feature film ‘Duty of Care’ shot in Llandudno. The film received praise from the legendary cinema director Ken Loach, who later endorsed the film on it’s UK festival run. The film took awards of merit for its cast and crew including Best Actor for Bruce Jones at the ‘UK Coast Line Film Festival’.

In 2017, living in Snowdonia North Wales, Bailey opened his own studio where he directed TV, Print, and Online campaigns for Jewellery brand Clogau. As well as his work in TV commercials and advertising, Bailey makes films and collaborates with bands and artists to direct music videos.