The ying and yang of internet opinion
Will clients become comfortable with fact that you need to create negative and good opinions to start the social media spread?
Lets start with an example. Take the new craze in novelty music videos. We are seeing a raft of big hitting and quite frankly very well produced music and videos receiving in some cases million of youtube views, and generating thousands of iTunes sales. At the same time the creators of the "novelty" viral music videos are building a name for themselves and a loyal online following. The following ensures the next output from the group gets the best chance of success as it can be initially propagated directly at the fan base at virtually no cost.
I would like to talk to the brand that would embrace these trends and either start creating their own styles of viral comedy, or at least wrapping themselves around these new trend setters in some amicable way. I suppose a brand could buy an ad on youtube.com and get placed in an annoying way around the content, but why? Clients could be at the source.
I spoke to the likes of Midnight Beast, and they are already to “managed” to approach with big brand endorsement. They as most new comers do, think that they can sustain a creative product by simply self selling and self promoting, shunning the brand away almost. Good luck to them, but I also think brands have a place in this, and could offer even greater reach to the creators.
I’d like to see brands getting in fast and committing properly to these potential social media stars as they take off. We see them coming, but it's hard to find brands that will move fast enough and commit hard enough, fast enough. Then there is offensive funny content, some brand managers will be put off by the idea of creating any bad opinion. But now I get to my real point - you need some bad opinion to give the good opinions a chance live, for social media is not a place to think about reaching 100% positive opinion. Its more about building a 20% negative opinion to fire and fuel the spread of the 80% positive. 100% anything is not good it's dull, mainstream, and so no one will talk about it. Think Mac and PC.
It’s a balancing act, and you need someone who’s experienced the ying and yang of building and steering Internet opinion
Tik Tok mashup by Midnight Beast Uk
Great work guys, you're gonna be legends. Enjoy it.
Tagged at 49,008 views and climbing.
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How to embed Facebook Videos in to your blog or web site
Embedding Facebook Videos in your Blog or Website or other Social Network.
As you can see above it's easy to embed Facebook videos into your blog if you use this code below. Simply copy and paste the code into your blog or webpage and change the xxx in the facebook url to that of your video. You can find out your video's "number" by simply going direct to your video on facebook and looking at the address bar ie. http://www.facebook.com/v/207551029123 the number you want is after the v/ as I said, simply replace the xxx in the code below with that number (ie. 207551029123) in your videos direct url, insert this into your webpage or blog and you are done.
FACEBOOK VIDEO EMBED CODE
<object width="400" height="224" >
<param name="allowfullscreen" value="true" />
<param name="allowscriptaccess" value="always" />
<param name="movie" value="http://www.facebook.com/v/xxx" />
<embed src="http://www.facebook.com/v/xxx" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="224">
</embed>
</object>
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